15:07N 56:31W at 1300. Just had to repair the Parasailor, minor stuff, back
up now, 9knots or so.
Some Mojomo followers are computer and financial experts, working for
Lloyd's TSB. Or Lloyds HSBC. Or is it Lloyds Bank again this week?
Anyway, that lot.
Now, one thing they're doing is to rationalise the pension and investement
stuff under the Scottish Widows brand, instead of a hotch-potch of Lloyds,
Clerical Medical and other brands. Marketing, really, and so it's handy
that we can cast an expert eye over the project. I spect that BxWx will
sling in his 2p worth as well.
But for starters - what's wrong with those other brands, hm? Well, the
answer is that they're very boring. Whereas the Scotish Widows brand is
HaH - which is marketing speak for Horny as Hell.
For starters, it's pretty obvious that the woman in the Scottish Widows TV
advert isn't wearing any clothes at all under that cape. Yep, she's stark
naked, with a cape. That's the main thing really. Phwoar! There's no
doubt about this - the lining of that cape is coloured erotic red- not
innocent blue orgreen or tartan but RED. Hey, I didn't invent the brand -
i'm just explaining it, ok?.
Now, the name is doubly horny as well . First off, she's a widow so,
yerknow, the coast is clear AND she's probably gagging for it, see? Oh and
if anyone is worried - No, as it happens there aren't any classes of
schoolkids following the voyages of Mojomo as a school project, as far as we
know. Well, as of five minutes ago there aren't...
Where was i ? Oh yes the name. Secondly, even better. is that she's
"Scottish" - Fab! So she's probably gonna be fine on a nite out with just
bag of chips and half a lager. Very attractive financial proposition. A
no-brainer. Much better than a product with a bank's name on it, obviously,
with all the bad press, fat cats etc.
Finally the TV advertising. Well, it's a game of Chase round some desolate
Scottish scenery, the subliminal message being that if you can catch the
Scottish widow (i.e sign up for some pension wassername) then she's all
yours. Again, Phwoar!
So, pretty clear why Scottish Widows brand is popular and other
ones getting the boot. There is room for some re-evaluation of returns on
new SW products, perhaps, because well, quite a lot of the
punters are gonna be dirty old men.
BUT there are potential problems for Lloyds - the changeover to Scotish
Widows means that effectvely hundreds of pensions advisors and IT people
have been forced - unwittingly - to work in the porn industry! And should
get compensation. Definitely.
No, we haven't been at sea too long - we're always on about pensions. Arrive
late tomorow, we think.